SMM Audit — Australia

Comprehensive social media audits for Australian businesses — technical health, content quality, paid social, and a clear growth roadmap tailored to Melbourne and national markets.

  • Channel health & setup review
  • Performance diagnosis & KPI alignment
  • Audience & competitor benchmarking
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Audit dashboard overview
Instagram analysis snapshot
Paid social creative tests

What we audit

Our SMM audit covers the technical setup, creative performance, community health, paid media, and reporting. We deliver a concise report with prioritized recommendations and a 90-day action plan.

  • Account & asset ownership, tracking and tagging
  • Content mix & creative testing cadence
  • Audience segments, targeting gaps and growth opportunities
  • Paid social structure, budget efficiency, and ROI levers

Deliverables

  • Executive summary (PDF)
  • Detailed channel scorecards
  • Priority roadmap (90-day)
  • Optional workshop & handover
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Audit process

1
Discovery

Stakeholders, objectives, KPIs and data access.

2
Data & Setup

Tracking, pixels, tags and account permissions.

3
Content Review

Formats, cadence, messaging and creative gaps.

4
Recommendations

Prioritised roadmap and budget allocation advice.

Tools & data we use

We combine platform-native analytics with third-party tools to audit performance and growth potential.

  • Facebook & Instagram Insights, Ads Manager
  • TikTok Analytics, Creator tools
  • Google Analytics, GA4 events, UTM tracking
  • Competitive benchmarking with social listening
Analytics tools

Selected findings — real examples

Client case lead
Retail client — Melbourne

We identified creative decay and restructured campaigns to lift ROAS by 28% in 8 weeks.

Ad creative example
B2B SaaS — Sydney

Content cadence optimisation and paid prospecting reduced CPL by 34%.

Channel reorganisation
Hospitality — Regional VIC

Localised targeting and creative A/B testing increased engagement 3x.

Pricing & options

Snapshot

$950

Quick health check (1–2 weeks). Summary + 10 recommendations.

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Standard Audit

$2,400

Full channel audit, competitor analysis, 90-day roadmap.

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Audit + Workshop

$4,500

Audit plus half-day strategy workshop and handover session.

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FAQ

Typical timelines: Snapshot 1–2 weeks, Standard 2–3 weeks, Audit + Workshop 3–4 weeks depending on data access.

We request limited access (e.g., Insights, Ads Manager roles, GA4) and never store credentials. We work to Australian privacy standards.

Yes — we can implement the roadmap, run tests, or hand over to your team. Implementation is quoted separately.

Yes. We follow Australian privacy regulations and best practices. Recommendations consider local advertising and consumer law implications.

Ready to start an SMM audit?

Book a free 15-minute scoping call and we'll outline the right audit package for your business.

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