Content calendar — Australia edition (v2)

A structured, platform-aware content calendar for Australian brands: strategy, post cadence, and campaign windows for Instagram, Facebook, TikTok and YouTube.

Monthly, weekly and campaign-level templates
Paid + organic post planning
KPIs and optimisation checkpoints

See templates Work with us

Why a calendar matters in Australia

Australian audiences show distinct seasonality (public holidays, local events, EOFY, school terms). Our calendar aligns content to local moments, optimises posting times across AEST/AEDT, and reserves windows for campaign boosts.

Localised themes and holiday stickers
Cross-platform cadence — when to repurpose vs create original
Paid lift windows and budget pacing

Quick facts

Best days: Tue–Thu (platform dependent)

optimal times: 09:00–11:00, 18:00–20:00 AEST

Formats: Reels/Shorts, Stories, In-feed video, Carousels

Templates & examples

Monthly master calendar

High-level themes, campaign windows, and content pillars per week.

Week	Theme	CTA	Priority
1	Brand awareness	Follow	High
2	Product focus	Shop	High
3	User stories	Engage	Medium
4	Education	Sign up	Low

Download CSV Request custom version

Platform playbook snippets

Instagram: 3 Reels + 3 Posts + daily Stories per week
Facebook: 4 posts + 2 boosted posts
TikTok: 5 short-form experiments weekly
YouTube: 1 long-form + shorts repurposing

Editable blocks (accordion)

Goal: Reach + engagement. Outline: key message, hero asset, caption hooks, hashtags, CTA, paid lift plan, measurement.

Fields: Objective, Format, Duration, Hook, Visual direction, Caption, CTA, Assets required, Timing.

Key metrics: Reach, Impressions, Engagement rate, Video views, Link clicks, CPA (if paid). Cadence: Weekly summary + monthly deep-dive.

Sample weekly schedule

Mon: Pillar post + Stories (organic)
Tue: Short-form video (test), Boosted post in evening
Wed: Behind-the-scenes Reel + UGC share
Thu: Educational carousel + newsletter push
Fri: Community Q&A live or Stories AMA
Weekend: Lighter content, highlight reviews, evergreen reposts

Copy weekly template Book a planning call

Head Planner — Emma R.

15+ campaigns for Aussie retailers and service brands.

Tools & integrations

Shared calendar (Sheets)

Editable CSV exports and shared Google Sheets for teams.

Scheduling

Recommendations for scheduling tools and batch uploads.

Reporting

Templates for weekly dashboards and campaign reports tailored to AU metrics.

Mini case: Retail campaign (Melbourne)

We planned a 6-week calendar around an EOFY sale: awareness (week 1–2), product push (week 3–4), scarcity-driven ads (week 5–6). Outcome: 3.2x ROAS on paid social and 28% lift in follower growth.

Discuss similar plan See full report

Ready to structure your social content in Australia?

Choose a starter calendar, or request a bespoke plan aligned to your seasonal peaks and regional audience.

Start a project Privacy & data